Telly Biz

Using a DRTV (television export) Infomercial to Advertise

By Jamie Hanson
 Direct Response Television, also referred to as DRTV, is the technical name of an infomercial. A DRTV infomercial is simply a method of advertising on television and requiring a direct response from customers to make a purchase. The methods of making contact to purchase a product include an email address, website, 800 number, [...]