Archive for October, 2009

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27Oct

Advertising via Short Form DRTV (television business)

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By Jamie Hanson
 Everyone knows what an infomercial is, but few people realize this is also referred to as short form DRTV (direct response television). There is one set rule for companies interested in advertising via short form DRTV or any type of DRTV and that is that the customer must be able to make contact [...]

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Categories: television
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