(Television export) Tips for Following DRTV Best Practices
No commentsBy Jamie Hanson
There are several tips that will help you follow the DRTV best practices that will make your direct response marketing campaign a success. For every product there are certain DRTV best practices that might make more sense than others. Of course, all DRTV best practices are important and should be followed as much as possible for the best possible result. However, the following tips will help you follow the best DRTV practices for your campaign.
Identify
The first step is to identify the DRTV best practices for your particular product. In general, following as many DRTV best practices as possible is going to provide the best results. You will want to make sure you identify at least five DRTV best practices to use in your campaign. The more DRTV best practices that can be identified and used, the better your DRTV campaign will perform.
Implement
The next step is to implement the DRTV best practices into your campaign. Remember, some DRTV best practices may cost more than your budget allows for. If that happens, simply identify the DRTV best practices that are the most important for your campaign and then include the best practices that will work best for your campaign and your budget.
Confirm
Finally, you will want to confirm that the DRTV best practices you identified and implemented into your campaign are the very best. Take a look at what you chose and how it works. Then evaluate if there is anything you can do better and if there is any more room in your budget. Continue reworking your DRTV campaign so that you can follow as many of the DRTV best practices as possible for the very best possible response.
Remember, you can create a direct response television campaign and not follow any of the DRTV best practices that are recommended. However, the more “best practices” that can be included in your campaign the more effective it will be. So, don’t cut costs that will cause you to eliminate DRTV best practices or you will end up paying for it in the long term.
DRTV advertisers can improve their return on investment by following DRTV best practices for testing, creative, and media buying.
What are DRTV Best Practices?
By Jamie Hanson
Like in any industry, DRTV best practices should be followed for the best possible advertising results. The goal of DRTV best practices is to use a method or process that will be the most effective at creating the desired outcome. In other words, the best practices that should be used for direct response television are those advertising techniques that will result in the most sales, the best possible image of the product, and increase the product’s overall market position. The reason to use DRTV best practices is to avoid as many problems and/or complications as possible and accomplish the DRTV infomercial in the most efficient and effective way.
It’s important to know why DRTV best practices should be followed, but you need to know the practices that are important, too. There are several DRTV best practices that should be used in any direct marketing campaign and these include finding the product’s unique selling position, using persuasive demonstrations that are accurate, and breaking the infomercial into “pods” to provide enough information for channel surfers.
USP (Unique Selling Position)
The product’s unique selling position is an important best practice for a DRTV marketing campaign because it will show potential customers what makes the product special and set it apart from its competition. By including the unique selling position in the infomercial potential customers are able to see why the product is worth buying.
Accurate Demonstrations
It is important to use accurate demonstrations in an infomercial. Demonstrations show potential customers in real time how the product works and the results to expect from the product.
Pods
Breaking the infomercial into “pods” or short infomercials within the infomercial is important because it allows channel-surfers to see all of the important aspects of the product as well as the ordering information. It allows for better “coverage” and an increase in sales.
There are many DRTV best practices that may be followed in a direct response television campaign, however these are just a couple of the more important practices that should be utilized.
DRTV advertisers can improve their return on investment by following DRTV best practices for testing, creative, and media buying.
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Wednesday, March 31st, 2010 at 12:10 pm and is filed under television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
