Telly Biz

(Television export) Choosing Short Form DRTV

By Jamie Hanson

 Perhaps you have a product you believe is truly going to help everyone who uses it, but you aren’t quite sure how to market it. There are many different advertising methods from newspapers and magazines to radio and television. Of course, the problem with all of these methods is that they cost money. Before deciding what method you should use to advertise your product or service take some time to evaluate objectively the product’s appeal, the selling price, and the investment money you have up front.

Appeal

If you believe you have a product with mass appeal then what you need to do is have some target groups use and repot on the product to help get a better idea of how popular your product truly would be with the general public. When it comes to advertising through short form DRTV it really is most successful with products that have mass appeal and could truly be use by just about anyone. These are the types of products that sell the best and a good example is Ginsu knives, one of the first products to be successfully marketed via direct response television. When you determine your product truly does have mass appeal then you are ready to take the next step.

Price

Another consideration is the selling price of the product. In most cases the products that sell the best through short form DRTV are products that have low price points. People are more willing to spend $20 to $50 on a product that looks like it could improve their life than they are hundreds of dollars. It’s important to find ways to cut costs and keep the overall price of the product you are selling affordable.

Investment Money

The amount of money you have to invest in the product and its advertising is an important consideration as well. If you don’t have enough money to pay for a short form drtv campaign that will practically ensure success of your product and you are looking for ways to cut costs you need to stop. Simply take a step back and find new ways to raise the money you need or even find investors so you can properly market your product.

Short form DRTV advertisers have relied on A. Eicoff & Co. for their DRTV needs since 1959.

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Short Form DRTV Details

By Jamie Hanson

 Short form DRTV (direct response television) has been around since the 1980s and it has really caught on as a great way for companies to generate leads for their products, increase demands, and close sales. However, despite the fact that short form DRTV appears to be very easy from a viewer’s standpoint because the commercials are about two minutes long they actually take a great deal of money, planning, and time to pull off successfully. The following are a few of the details about short form DRTV that you should keep in mind.

Length

There are two different lengths of direct response television. One is long form, which is on average 28 minutes long. The other is short form DRTV and it is on average about two minutes in length. While that seems like it might be easier it is actually very difficult to provide enough information, demonstration, and a call to action in such a short period of time. Marketers should keep in mind the length of time of their short form DRTV commercial.

Price of Product

The price of the product is also important because if it is a very expensive product more than likely it will need to be advertised through long form DRTV. However, products that are affordable and can be demonstrated quickly are best to advertise via short form DRTV because it is more cost effective.

Requirements

There are some requirements that must be followed for a product to be advertised via direct response television. Short form DRTV infomercials must include a method for consumers to respond directly to the company. Most of the time this is done with an 800 number; however websites and email addresses are becoming more popular methods.

Market and Niche

Before advertising a product via short form DRTV it is important to determine the market you are advertising to and the niche your product fits into. This is incredibly important because it will impact what day and time your infomercial airs as well as the company you get to manage your DRTV campaign.

All of these considerations are very important for any company considering short form DRTV as a method of advertising their products and/or services.

Short form DRTV advertisers have relied on A. Eicoff & Co. for their DRTV needs since 1959.

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Wednesday, September 30th, 2009 at 9:45 pm and is filed under television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.